Gumball 3000 is celebrating its 27th Annual Rally with a spectacular route from MIAMI to MEXICO CITY…the ‘Road to the World Cup’. (05 - 10 June, 2026)

ALL EVENTS FREE TO ATTEND. 100 SUPERCARS. GLOBAL CELEBRITIES. 

International superstars and supercars will come together once again to participate in our 3,000 mile road trip of a lifetime across just 6 days.

Starting from Miami at Hard Rock’s iconic Guitar Hotel, the route crosses the finish line in Mexico City, where Gumballers will receive a ticket to the Opening Match of FIFA World Cup 26™ taking place at Estadio Azteca on June 11, 2026.

We’re heading to Mexico, and to the World Cup, for the very first time, and as always we’re bringing our festival of cars, music and VIP parties to each city on route.

Over 100 spectacular cars will be along for the ride, driven by an international 'who’s who' of celebrities, royalty, influencers, sports stars, music legends, gamers, YouTubers and business leaders from over 40 countries, driving absolutely anything from custom classics to the latest and greatest hypercars.

Hosted by British Gumball 3000 Founder Maximillion Cooper, the entry grid will once again showcase an incredible line up of superstars. Our 26th Anniversary Rally included The Sidemen, Alan Walker, Afrojack, Elettra Lamborghini, Adekunle Gold, DDE, Pog, Mr JWW, Jimmy Graham and many more - keep an eye out for our announcements of celebrity drivers in the coming weeks.

Gumball celebrations kick off at the iconic Guitar Hotel on June 5, where you can come and see our full grid up close and personal for the first time, before an A-List global celebrity waves the start flag from the Porte-Cochère of the Guitar Hotel from 11:30 AM onwards.

Gumballers will head from Miami to the stunning Amelia Island (June 5th), where Gumball will be hosting a free-to-attend car parade on Centre Street at Fernandina Beach - all Gumball events are free for fans. 

From Florida, the route navigates South to the incredible city of New Orleans (June 6) to host a spectacular street party of music and supercars on Canal Street & Bourbon Street for our Louisiana Gumball fans.

From there, the rally heads into Texas, and in the spirit of the famous saying ‘Everything is bigger in Texas’, we’re ready to host some of our biggest public events to date with a lunch stop in Houston and an evening arrivals into Austin along Congress Avenue (June 7).

The route then traverses south to Bandera, Texas, widely known as the 'Cowboy Capital of the World' (June 8), before crossing the border into Mexico for the very first time.

Our first stop of our Mexican adventure will be in the beautiful city of Monterrey for a public music concert on par with last year’s spectacular iMapp event in Bucharest (June 8). Another day’s drive will take the Rally to the picturesque San Miguel de Allende (June 9), which will our host our Annual Gumball 3000 Foundation Charity Gala.

Highlight auction lots of sporting and cultural memorabilia will be up for grabs, with funds raised supporting various youth programs worldwide.

Last year we broke our fundraising record once again, with over £1.5m raised in a single week, and we're aiming to break that record once again. Make sure to visit the Gumball 3000 Foundation to discover more about our charity, it's fundraising initiatives and its global partners. 

From San Miguel, the rally continues to the final stage of the adventure, where we will cross the finish line in Mexico City on June 10 for an epic final party - and of course, another free to attend Gumball Festival for fans.

The coveted Asprey’s Spirit of Gumball Trophy will be presented in true Gumball style that evening, and the following two days see Gumballers enjoying the Opening Match of FIFA World Cup 26™ taking place at Estadio Azteca on June 11.

Who will win Spirit of Gumball?

MORE INFORMATION AND PRESS ENQUIRIES: 

Follow our social media channels and website for regular updates and the latest Rally news, including celebrity participants, event times and locations, and of course the lineup of 100+ supercars.

Press Office Enquiries: press@gumball3000.com