Since 1999, Maximillion Cooper has led a convoy of mavericks on a 3,000-mile odyssey that goes far beyond speed or spectacle.Gumball 3000 is not about the destination. It is about the drive, the challenges faced along the way, and the stories created in motion. Over the years, the rally has drawn an eclectic mix of visionaries — artists, entrepreneurs, athletes, and cultural icons — united by a shared appetite for adventure, the freedom to think differently, and an unstoppable desire to push beyond boundaries.

In 2026, Gumball 3000 returns to North America with a boldroute from Miami to Mexico City, the ‘Road to the World Cup’,crossing borders, landscapes, and cultures over seven days and3,000 miles. The rally brings together 100 carefully selected cars, supported by tourism boards, host cities, and global partners to create a rolling, large-scale festival of music, car culture, and live events. From Miami to Amelia Island, New Orleans, Austin,Monterrey, and San Miguel de Allende before reaching MexicoCity, where official rally participants will receive a VIP hospitality ticket to the Opening Match of FIFA World Cup 26™ taking place at the iconic Estadio Azteca. Each stop along the route becomes a stage, uniting people through a shared celebration of cars, music, and culture.

More than an endurance drive, Gumball 3000 is a lifestyle where performance meets creativity, and precision meets spontaneity.That same forward-driven mindset finds expression in the FreakX Gumball 3000 – Edition 2, a timepiece defined by radical architecture, mechanical innovation, and uncompromising performance. On the road or on the wrist, it reflects a shared commitment to pushing boundaries and moving forward without pause.

When it was launched in 2001, the Freak redefined the rules of watchmaking. It was more than a new watch; it reset the codes of watchmaking. No hands. No dial. No crown. The movement itself became the display of time. As the first “superwatch” ever created, the Freak did not simply look different; it functioned differently, ushering in a new era of modern horology.

The Freak also marked a decisive technological turning point as the first watch to introduce silicon components, opening the door to high-performance, ultra-precise, and magnetism-resistant mechanics. This breakthrough triggered a wave of innovation across the industry. With 35 patents to its name, the Freak remains one of the most influential timepieces of the 21st century, embodying Ulysse Nardin’s commitment to mechanical innovation and technological disruption.

The Freak X translated this maverick DNA into a more streamlined and casual form. While a crown was added for winding and setting, its signature architecture remained intact: a rotating hour disc completing one rotation every 12 hours to indicate the hours, and a flying carrousel held without an upper bridge, rotating once per hour to indicate the minutes.