Gumball 3000 is an Entertainment Group, founded in 1999 by British entrepreneur Maximillion Cooper, with its headquarters located in London, England. Cooper's vision was to create an aspirational lifestyle brand that combined automobiles, art and popular culture.
In May 1999, Cooper invited his influential friends to join him on a driving adventure across Europe, hosting glamourous parties throughout attended by Kate Moss, Jamiroquai, Kylie Minogue and Johnny Knoxville - and immediately gained notoriety gracing the pages of GQ, Esquire and Vanity Fair, as one of "Cool Britannia's" must do events.
Over the following decade the event evolved into a popular brand and global entertainment company attracting licensing collaborations and official partnerships from Governments and blue chip corporations including Nike, Intel, Sony Playstation, Hasbro, MTV, Google and Fiat. Licensed products include watches, footwear, video games, energy drinks, toys and special edition cars. The Gumball 3000 apparel brand and licensed products retail in over 3,000 stores across 30 countries.
Celebrity attendees include David Hasselhoff, Snoop Dogg, EVE, Travis Barker, Xzibit, Adrien Brody, Tyson Beckford, David Guetta, deadmau5, Michael Madsen, Daryl Hannah, Steve Aoki, Tony Hawk and Dennis Rodman amongst others; along with Royalty and business figureheads including the founders of Facebook and Pay Pal.
The annual Gumball 3000 tour has evolved into a week long festival of live music concerts, action sports and spectacular car shows hosted in capital cities, achieving live crowds of over one million people, and a televised and online audience that reaches over 100 million households in 60 countries.